I pledge allegiance to the products of the United Stated of America. And to the fashion for which it stands, one website, under shared accountability, with variety and style for all.
If you are anything like I was when I started working in the retail industry, you don’t spend much time thinking about where your clothes come from. Take a look at that label the next time you’re out shopping. Would it surprise you to learn that 98% of clothing purchased in the U.S. is imported?
Retailers are required to disclose whether a product is Made in the USA, imported or both, and yet this information is often not readily available online or is very hard to find. I created USINMADE, a curated assortment of the best items Made in the USA, because of my frustration at how difficult it was to shop by this very important criteria.
Through developing USINMADE, my conviction that what you buy and where it comes from matters has only grown. When you buy American made products, you recycle dollars back into the American economy and keep important jobs here at home. I have only relatively recently come to realize the full impact manufacturing practices have on our workforce, environment and economy at large — despite a lengthy tenure in the industry.
Manufacturing supports an estimated 12 million jobs in the US and is seen as the most critical component of our economy. Not to mention that products Made in the USA are manufactured under U.S. labor and environmental laws, which are the strictest in the world. These regulations do not exist in most of the top countries importing their goods into the U.S., which causes massive pollution and both environmental and human abuse. In fact, the seed of the idea for USINMADE was planted in 2013, following the devastating Rana Plaza factory collapse in Bangladesh that killed over 1,000 factory workers. There are real people and stories behind our clothing and it’s important to acknowledge and honor the source.
There are real people and stories behind our clothing and it’s important to acknowledge and honor the source.
My mission in creating USINMADE is to help make Made in the USA a fully marketed and coveted phenomenon. I hope to create an experience for shoppers that makes them feel good about what they are buying because they know where the product comes from and how each purchase makes a difference. The mindful fashionista no longer has to dig through small-print, care label descriptions or spend hours searching online just to find out where their clothing was made. USINMADE is a one-stop, online destination and portal for the consumer who is both conscious and style-savvy.
I have done an enormous amount of research to get the best items from the best brands, and the website offers a wide range of clothing and accessories for women and men. Some of my favorite brands include James Perse, Splendid, Current/Elliott, Rag & Bone, Beyond Yoga, Solow, Clare Vivier, Alexis Bittar, New Balance and Frye in partnership with some of my favorite retailers like ShopBop, Anthropologie and Zappos. I’m here to celebrate big brands helping the cause, as well as spotlight small businesses. In addition to the collection, the website features interesting facts and stats on the Made in USA movement in order to educate and inspire, such as that “Almost 80% of American consumers say they would rather buy an American-made product than an imported one,” and “If we spent just 5% more on Made in USA products, we could create 1,000,000 jobs!” It certainly gives a little more meaning to that jumpsuit you’ve been wanting to buy.
The mindful fashionista no longer has to dig through small-print, care label descriptions or spend hours searching online just to find out where their clothing was made.
I’m converting my closet a little more each day and am loving the process! Patriotic spending is something to feel good, about so join the movement in positive, conscious consumerism.
What are some of your favorite Made in the USA brands?
Image via Pixabay