A Note From The Editor: Seth Godin is known the world over for his astute marketing and business advice, and we find his writing so rich not just because he’s smart, but also because he has a way of tapping into cultural cues that better help us connect with society, and thus, create better products and provide better services. When we read one of his latest articles, we knew we had to share it with our audience, here. This short entry from his mailing list hits on why we are so passionate about what we do at Darling. We want all women to find their voice. We want all women to realize the lie that says “you are not enough” and to begin to take back the confidence that Photoshop and advertising have slowly won away. Read it and let us know what you think in the comments below.
Stop for a minute to consider those magazines that stack up like firewood at the doctor’s office, or that beckon you from the high-priced newsstand before you get on the airplane. The celebrity/gossip/self-
All the airbrushed pretty people, the replaceable celebrities and near celebrities. The mass-market fad diets, the conventional stories, the sameness tailored for a mass audience.
It’s pretty seductive. If you can just fit in the way all these magazines are pushing you to fit in, then you’ll be okay, alright, and beyond criticism. Boys and girls should act like this, dress like this, talk like this. Even the outliers are outliers in tried and true, conventional ways.
The headlines are interchangeable. So are the photos and the celebrities, the stories and the escapades and the promises.
Magazines believe they have to produce this cultural lighthouse in order to sell ads — there are advertisers that want average readers in order to sell them their average products. But this doesn’t have to be you. These aren’t cultural norms, they’re merely a odd sub-universe, a costume party for people unwilling to find their own voice.
PS. We’re also excited to share that a feature with Seth will run in this winter’s Darling Issue No. 14!
What would you like to see change in mainstream magazines?