Continued from Color-Ful, a guide to practical color psychology.


Associations: Trust (true blue), wide expanses–ocean and sky, clarity, loyalty, wisdom.

Effects: Calming, helps sleep, cooling; helps with mental control, enhanced productivity, and heightened creativity.

Physical Effects: Lowers blood pressure and stimulates the pituitary gland, which regulates sleep patterns and can ease pain and suppress the appetite.

Uses: Seen in uniforms and international business branding. Glasgow and Japan have used blue in street lamps and railways, which have reduced crime and suicides.

When to Wear: Perfect for a job interview, social gathering, or any other situation where you would like to be perceived in the best possible light. Brighter blues are more memorable, whereas navy blue can be great for sophistication.

Applying to the Home: Bedrooms seeking to sooth, calm and protect provide the perfect environment for shades of blue. Blues are also a good palette for common living spaces to keep the peace.

 

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