There are so many ways we can spend our time waiting these days – we can catch up on emails on the bus heading to work, we can browse through our Instagram feed while waiting for our turn at the hairdresser or we can check our calendars and set more plans while waiting for a friend to join us for lunch.

These are all instant distractions that help make time pass, but rather than using our phone in this way, why are we not using these pauses to give ourselves a dose of inspiration?

In the past few years I’ve come to understand a new set of unspoken rules around how we socially interact with each other. As we navigate communication in the digital age, there are more channels to chose from than ever before, but ironically, the less you engage with someone you’re interested in, the more power you possess.

Sending a direct Snapchat to someone raises eyebrows. Liking an Instagram someone uploaded a week previously is unheard of. And when it comes to dating, we are to act aloof. Don’t text first. Don’t put too many emojis. Definitely, definitely  don’t call. There is a strange power in silence.

It’s the game of “who cares less,” and how you win is to not engage.

As a female business owner, lately I’ve been delighted at the amount of women in business that are gathering together to assist, connect and uplift one another in their diverse ventures.

Recently, I was invited by Stilettogal (a media company targeted towards Millennial women in business) to attend the first of an event series called Digital Diva. The event brings in speakers and panelists from various industries to teach women how to build their brands online. On the invitation I noticed that Glamsquad was going to do complimentary hair and makeup touch ups before the panel started, which was just icing on the cake given that we were also privileged to hear from two very successful women: Marleine Pacilio, Director of Digital Global OPI Products and Katie Ann Rosen Kitchens, Co-founder of FabFitFun.

After grabbing a cupcake and a lovely glass of white wine, I settled in at my table with open ears to learn from this fabulous panel.