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Valentine’s Day can be tough — some people love it and others love to loathe it. While we can surely understand that, we also  think that any day centered on being intentional with those around you is fine in our book. It just may take some reimagining (and a bit of creativity) to see new ways of making someone smile.

That’s why we’ve teamed up with Shutterfly to bring you some foolproof advice for making anyone’s day — Valentine’s or otherwise. Below we’re sharing four key things to keep in mind to ensure authenticity is always at the heart of any gift.