In the past few years I’ve come to understand a new set of unspoken rules around how we socially interact with each other. As we navigate communication in the digital age, there are more channels to chose from than ever before, but ironically, the less you engage with someone you’re interested in, the more power you possess.

Sending a direct Snapchat to someone raises eyebrows. Liking an Instagram someone uploaded a week previously is unheard of. And when it comes to dating, we are to act aloof. Don’t text first. Don’t put too many emojis. Definitely, definitely  don’t call. There is a strange power in silence.

It’s the game of “who cares less,” and how you win is to not engage.